What a downer day

1. I realized I still weigh the same amount as I did two months ago - although I have been getting slimmer - I hate scales - that's why I hid mine. I should have never brought it back out.

2. A professional resume writer reviewed my resume and told me.....it shows that I am a doer not an achiever. :(

Well here is how she started out.......... "Here’s the good news: my first impression of you is that you have an impressive array of skills and experiences. You’re a qualified Marketing Professional with a lot to offer an employer. Now, here’s the bad news: your resume does not pass the 30 second test and the content is not up to the standards one would expect from a candidate like you."

And here was a great one regarding visual content........"I found your design to be crowded. The appearance is not polished, and it doesn’t say “high potential Director of Operations and Marketing." Remember that your resume is your marketing tool. It’s the first impression a potential employer has of you. Now – think about how generic brands are marketed versus the name brand. The packaging, advertising and branding are all carefully selected to attract attention and convince you to buy. Your resume should do the same thing - you want to be the brand name product. I’m concerned that your resume is selling you like a generic, and that it’s not likely to get picked among those of other candidates. The ideal resume design is airy, clean, and uncluttered, with the effective and strategic use of white space."

Can someone explain to me how one can make their resume airy, clean and uncluttered when you are trying to articulate you have and can do a lot of stuff???????? It's not like you do a designer resume. So here is my resume - no not exaclty as it is formatted, but you get the gist. Of course they wanted me to pay $400 to fix it - I about choked on that amount.

Overview
Marketing Communications / Project & Product Management / Sales & Account Management


Professional Profile - they are supposed to be spaced out

Business Development Market Research & Analysis
Strategic Partnerships Relationship Building
Team Leadership Presentation Skills
Product Development Web/Print Content & Collateral
Project Management Marketing Strategies and Campaigns
New Product Launch Sales Support & Training
Organizational Skills Interpersonal Skills


Professional Experience

NEXT ONLINE SOLUTIONS 2/2005 – 12/20009 
Director of Operations and Marketing
Marketing Responsibilities
Created training documentation, marketing collateral, email campaigns & web site content.
Created and executed marketing strategies for lead generation of web-based and direct mail campaigns.
Supervised all aspects of graphic design (including personnel).
Created and maintained competitive analysis, white paper and strategic positioning documents for partner marketing channels.
Created and implemented channel marketing plans.
Managed marketing affiliate relationships.
Collected ideas from sales and customers to drive the business needs.
Operations Responsibilities
Worked closely with development, design, marketing, customer service and finance departments
Responsible for all areas of product management.
Researched, analyzed and communicated customer feedback to determine feature enhancements and problematic trends to support, sales and engineering.
Created functional business requirements and documented process work flows.
Subject Matter Expert
Managed all aspects of vendor partnerships and integration efforts.
Managed contract and billing account management.
Ensured company compliance requirements were met to comply with regulations.
Supervised all aspects of customer service (including personnel).




KROLL FACTUAL DATA  7/2000 - 1/2005
National Marketing Specialist
Created and maintained a competitive analysis and strategic positioning documents for partner marketing channels.
Responsible for project and product management of technology integrations with strategic partners. 
Created channel marketing strategies and implemented through regional sales channels.
Managed 30+ lending platforms and 25+ strategic channel partner platforms.
Supervised sales support specialists. 
Gathered and documented business requirements for development.
Collaborated with internal and customer executive management teams.
Collaborated with internal company departments for project management needs.
Daily management of customers from sales through account implementation.
Managed accounts exceeding $8 million per year from inception.
Consistently met revenue goals and increased market penetration. 
Managed multi-million dollar accounts in the financial industry.

Inside Sales Support - Employment Division
Increased market penetration through sales calls.
Created training manuals for customers.
Implemented new customers through set-up and training.
Handled technical and customer service issues.